MetroLink Arts in Transit: Appearing as the center spread in the St. Louis Art Fair program two years running, MetroLink wanted an artsy ad, "something that's never been done before," to speak to this well-educated, affluent audience. The Arts in Transit Program was esoteric to its core, so we created a stream-of-consciousness poem that spoke to the artistic relevance of the various components of the program. Working from Jill's visual concept, Tim Farthing's design worked interesting type treatments and visual elements into the mix to make the ad a work of art in itself.