We took a two-prong approach with a premium 3-D molded nut mailer for the top 200 growers and a scaled down 2-D version for the rest. Both contained pertinent research data, introductory letter and a small brochure. Used as a sales tool for Merck Crop reps, the response to resulting meetings with growers dramatically exceeded expectations.

Campaign done while at Osborn & Barr Communications Inc.